Snapchat is one of the most popular social media apps day. It is especially popular among teenagers. Snapchat recognizes where you are and gives you relevant filters — and now those filters have reached North Springs Charter High School!
Snapchat, developed by former Stanford student-turned-Internet entrepreneur Evan Spiegel, was launched in September 2010, according to Alexis C. Madrigal of The Atlantic. In 2014, Forbes reported that Facebook offered to buy Snapchat for $3 billion, but they turned it down. Its popularity with investors is due to its thick profit margins and users due to its ability to send temporary pictures to friends.
Geofilters are one of the most popular features on Snapchat. Geofilters (also commonly known as geotags) use location accuracy on smartphones to allow people in certain areas to display a filter of their town, city, school, park, or event that they attend and place it on their photos or videos. The city of Sandy Springs has two geofilters on Snapchat this year. Recently, many schools, such as Walton, Roswell, Alpharetta, and others, have created geofilters for their schools. On Thursday, October 8th, North Springs finally received its own geofilter.
After many students discussed creating a North Springs geofilter, one was finally submitted and approved on Snapchat. Sophomore Sophia Charanis and several of her friends created and submitted the geofilter, “My friends and I wanted a geotag to represent our school,” said Charanis. “I put together something on Photoshop for the design and submitted it to the Snapchat website, and there it was,” finished Charanis. North Springs is the first public school in Sandy Springs with a geofilter. Riverwood recently received a geotag, but it was about three weeks after North Springs.
“I think the new geotag is a really good way to show school spirit,” say sophomore Sophie Minsk. Minsk continued, “It also represents our school and how much we love social media.” The new North Springs geofilter is visually appealing and does represent the spirit of North Springs. It says “North Springs Spartans” in blue and orange bubble letters, with all of the letters capitalized except for the “i” in “Springs”. There are technically three levels of the words with “North Springs” at the top, “Spartans” in the middle, and “est. 1963” at the end. The “est. 1963” of course stands for established in 1963. It is in a tiny blue font.
While North Springs just got its first geofilter, they could still be considered behind in the Snapchat department compared to other schools. Walton, for example, has five geotags that are similar in style. North Springs has had many logos through the years, so there might be many more geofilters coming in the future.