When you look up the word pretty on Google, images of skinny women are the first results. It is not until after seemingly never ending minutes of scrolling that you will find a picture of one, and solely one, plus sized women before being dipped back into a sea of skinny women again. What does this say about our society and what it perpetuates?
In November of last year, Victoria’s Secret released an ad of ten skinny supermodels clad in VS’s signature underwear. And the lettering across the ad read, “The Perfect Body.” Victoria’s Secret affirmed that the ad was to push their newest “Body Bra,” explaining that ‘Perfect’ was in reference to the bra itself, and not the bodies of the women.
But, upon first glance only one message is clear: The perfect body is a skinny one. After many protests, complaints, and even a petition of over 27,000 signatures according to, Huffington Post, VS changed the slogan to “A Body for Every Body.”
Although they changed the wording of the slogan, they did not change the models; ergo the message did not represent a body for everybody, because everybody, women of different sizes, shapes, and colors, was not demographically represented in this ad.
The consumers are not the only party that is fed up with these types of stigmas of what is considered a perfect or ideal looking person. Lane Bryant, a company that specializes in clothing and undergarments for full figured women, released a video advertising their new Cacique underwear line.
The thirty second video was filmed in black and white and without any music because the message was loud and clear. Lane Bryant has created the #ImNoAngel campaign as a way that you do not have to be a VS angel to be beautiful. Each model affirmed that she was no angel but sexy and beautiful.
The campaign has captured the heart of social media. Women of all backgrounds and sizes are posting pictures of themselves on Instagram and Facebook with #NoAngel. “I love this movement because it shows that beauty doesn’t just come in one package, and it stops continuing this stereotype that you have to be white or skinny or exactly how models look in magazines to be beautiful,” sophomore Taylor White comments.
Because of Lane Bryant’s campaign, many women are starting to feel more comfortable in their skin and proud of whom[m] they are, no matter what they look like because, “Every girl has something beautiful in them or about them. We all have that special something that works just for us.” freshman Megan Teal affirms.
Lane Bryant is not the first company that has targeted the problem of how social media affects what a woman thinks beautiful is, and thus affecting their self-confidence. Dove, the soap company, is also known for their thought provoking commercials on this subject.
Lane Bryant may not be the first, but it surely will not be the last. Society is changing, and with the help of companies like Lane Bryant and Dove, the Google results of the word “pretty” will be a lot different.